That’s the name of a series of ads we’ve begun here at the Republican-American. The project was created by Anne Karolyi, one of our local section editors, and myself back in the fall.
It’s based on two ideas: 1) Newspapers do matter and we want readers to realize what they'll miss if they're gone. So tell them. 2) Our newspaper is its own source of free advertising. Use it. So, we came up with six examples of the Republican-American making a difference in the lives of our readers. And Executive Editor Jon Kellogg was a big help with suggestions and PR efforts in the big office.
We recently ran our second set of six ads.
The ads have told readers about a Macy’s coupon they might have missed; we’ve told them exactly how many fundraisers, fairs, chicken dinners, etc., we wrote about in a three-week stretch; we reminded them of our dedication to covering local sports; and we even shook things up with a photo of a burning flag and the declaration that we’re protecting every citizens’ rights and, therefore, democracy.
You can see them all here: www.newspapersmatter.com.
Our goal is to keep readers and hopefully gain readers. The results, based on feedback, has been positive. Readers have said they enjoy the ads and we’ve challenged reporters to write stories that qualify.
>> Another newspaper -- the Fosters Daily Democrat in Dover, N.H. -- took our idea and ran wild, adding "commercials" on the Web site and going in different formats. It's been a big hit with staff and readers as well. See what they've done here.
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